Most saliently of all, it contributes to boosting conversions and ROI once follow-up action is taken. And it helps form hypotheses about why users act in a certain way, and how they might behave in the future.
It produces metrics that can be used in future tweaks. It provides actionable follow-up activities based on empirical evidence, not hunches. What has already been tried, and what impact did it have on metrics?Īn efficiently done UX audit incurs plenty of benefits for a product.What does the data tell you about user needs?.Which metrics are collected and which should be collected?.However, while a UX audit cannot solve all the problems of an ailing site or app, it can be used to answer some profound questions: It also requires a significant investment of time and labour, to the detriment (or at least delay) of other tasks when the internal team does the audit. It is ineffective if recommendations are not actionable, or are not followed up. It is important to point out that a UX audit is not a panacea for all a site’s UX woes. What can a UX Audit tell you, and what are its Limitations? Granted, an auditor may use usability testing during an audit if they do not have access to the fundamental metrics, but they will combine the results with data collected over the longer term and weigh them up against industry standards and product goals. The difference between usability testing and a UX audit is one of information flow direction: an audit infers problems from a set of pre-established standards or goals, whereas testing infers problems from user actions. What exactly happens during a UX audit and how does it fit in with usability testing? During a UX audit, an auditor will use a variety of methods, tools and metrics to analyse where a product is going wrong (or right): What Happens During a UX Audit?įirst up, the big questions. This beginners’ guide to the UX audit aims to equip teams with the basics to conduct their audit, or to better understand the benefits and limits of an external audit.
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Ultimately, a UX audit should let you know how to boost conversions by making it easier for users to achieve their goals on your site or software. As with financial audits, a UX audit uses empirical methods to expand an existing situation, and offer heuristics-based recommendations for improvements, in this case, user-centric enhancements. But how do you know what needs rejigging and what does not?Ī User Experience Audit (UX Audit) is a way to pinpoint less-than-perfect areas of a digital product, revealing which parts of a site or app are causing headaches for users and stymieing conversions.
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It might be time to update the information hierarchy.
They even get started on your checkout process. You know that visitors find you in search engines and that they interact with your homepage.
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